Did you know that according to research conducted by a social monitoring platform CrowdTangle, there are 196K Instagram videos tagged sponsored or ad in 3 months and surprisingly, only 39 percent of videos perform as expected?
Similarly, on YouTube only 35 percent of users watch ads and others skip them to watch the real content from digital creators. This indicates that one in three users will skip a random brand advertisement on social media platforms.
The problem is, that people are becoming wary of influencers because of an ever-increasing perception that influencers don’t even use the products they endorse and do any kind of endorsement for money.
Digital marketers who don’t understand the unique value propositions of influencers and social media creators are missing opportunities to build more authentic connections.
However, if you want to reap maximum benefits from digital creators and influencers it is crucial to understand the difference between the two. So, let’s take a look at the differences between the two and how your business can work with a digital creator, influencer, or both.
What is A Digital Creator?
Digital creators are the ones who create engaging content for their target audience for instance how-to guides, day-in-the-life series, tutorials, tips, and informative videos. To put it simply, content is created by digital creators or content creators.
They produce content for videos, blogs, photos, graphics, and other informational resources, and publish it through a variety of channels, including TikTok, their website, YouTube, and Instagram among others. Digital creator’s sole intent is to produce content of a high quality and professional standard.
Working with a digital creator helps you get a piece of content surrounding your brand’s products or services. This might be a video, a blog post, a podcast episode, etc. Digital creators have a payment structure, whether you pay by the hour, by the word, or per project.
What is a Digital Creator on Facebook?
You must have this question in your mind what does digital creator mean on Facebook? Recently, Facebook has created a special category for digital creators to help them connect with their followers, reach their audiences, and find new audiences.
If you are recognized as a digital creator on Facebook, you can earn a salary and get paid through the platform as a page with a digital creator category, indicates that you produce valuable digital content that can be shared.
What is an influencer?
Influencers produce digital content by using social media for advertising purposes. Brands collaborate with influencers to reach thousands of people on social media and promote their products.
However, influencers work with the intent to persuade their followers to purchase a specific service or product because they get a percentage from each sale or receive an incentive. Alternatively, some influencers also charge a fee per post, based on their follower size.
Working with an influencer will result in videos and photos that show your product in action. You pay the influencer a fee based on the medium they use to promote your product and the size of their audience.
Research shows that influencer marketing will grow to a worth of $9.7 billion this year, with more than 380 new influencer marketing agencies and platforms being established.
But all of this doesn’t mean that businesses or brands should only rely on influencers to fuel their marketing campaigns. It is critical to incorporate digital creators alongside influencers for explosive results.
Why is it Better to Work With Digital Creators for Marketing?
Most digital marketers prefer to work with influencers rather than with digital creators if given a choice. Instead of hiring a digital creator to create new content for them, they would pay influencers to produce customized content.
However, the problem with this strategy is that their followers know that they are not using the products they are marketing, their influence levels drop and the content means nothing more than advertisements in the eyes of the audience.
On the other hand, digital creators can help you get authentic and faster results because their audience sees their content as more personalized and thus relates to it more closely.
Video creators, for instance, record edit, shoot, and customize their videos and avoid picking ready-made ads, editing them, and uploading them on social platforms. The audience can see through the effort they put into their content. They are masters at making their versions of ads. That’s why digital creators are better at promoting themselves as well.
Conclusion
In conclusion, digital marketers are the pioneers who spread awareness and information among people in this age where all products are digitized.
Influencer marketing still proves lucrative for many businesses and brands who want to promote products and services and increase awareness. Still, digital creators are just as effective when it comes to marketing. Combining both strategies can be great for creating a diverse marketing funnel for your business.
However, if you want to hire professional digital marketers for your business, Hashe agency can help! We have the best-in-class talent of SEO experts, content writers, and marketers to spread awareness around your business.
So, what are you waiting for? Reach out to us for more information.
Hashe Agency is a sister concern of Hashe Computer Solutions
