Rapidly evolving digital platforms and consumer needs make one thing clear businesses must have proper channels to communicate with their customers. Email is one such channel that stood the test of time.
Today, email newsletter is used to run small-scale to massive automated campaigns. No matter how simple or complex your email marketing operation is, the best email newsletter software makes it easy and quick to send professional-looking emails.
If you own a business and want to keep your customers updated about the recent product launches, promotions, offers, or sales you need to sign up with the best email newsletter platform.
Newsletter platforms make running email campaigns and sending newsletters a breeze. But how do you know what features you’ll need and which one to go for?
In this blog, you’ll explore what an email newsletter is and the 5 best newsletter platforms that will help you engage your customers at a personal level.
So, let’s get into it!
What is an email newsletter?
Email newsletters are bulk emails and email newsletter platforms are the tools to power them. They’re a great way for businesses to announce new promotions, share news, show off new product features, curate content for subscribers, and promote new blog posts.
4 best email newsletter platforms
Hubspot
HubSpot’s email marketing features are spread between their Sales Hub (CRM) and Marketing Hub. The Marketing Hub focuses on finding prospects such as landing pages, emails, live chat, social media ads, SEO, video, and content and tools for growing traffic.
The Sales Hub adds email scheduling, meeting scheduling, predictive lead scoring, CRM, email sequences, sales automation, and reporting. Their Service Hub offers support features and ticketing. Overall, HubSpot caters to sales-oriented businesses like SaaS and covers all digital marketing areas.
Mailchimp
Mailchimp is another popular, but also one of the most expensive, email services. It has an easy-to-use interface, making it an initial choice for newbies but they eventually move away to more cost-effective options.
The professional templates and drag-and-drop email builder help you create beautiful campaigns within minutes. You can grow your audience by adding popup signup forms and creating unlimited landing pages to your website using premade templates.
Mailchimp also offers advanced email marketing tools like prebuilt, A/B testing, send time optimization and custom list segmentation options. You can also personalize email content, using an e-commerce plugin.
For email automation, choose from pre-built workflows such as crafting your customer journeys and re-engagement emails. The platform also offers social media ads and scheduling, if you want to take your marketing strategy multichannel.
The prices for paid plans vary depending on the number of email subscriptions in your contact lists. However, the free plan doesn’t include customer support.
Convertkit
ConvertKit is an emailing platform targeting online creatives like YouTubers and bloggers. Email marketing features include the ability to personalize campaigns using tags and segment your list as well as A/B testing for subject lines.
It also allows you to grow your audience with signup forms and customizable landing page templates designed to increase conversions and segment your list. In case you are using downloadable content, it’s easy to send materials automatically after filling out the form.
It provides a visual way to set up email drip campaigns according to subscriber behavior. The workflow editor makes it easy to alter the path subscribers take by showing what your sequences look like in action. There are automation templates for use cases like webinars and product launches, in case you need help getting started.
All plans provide unlimited emails and live chat support. However, pricing may vary depending on the number of subscribers for paid plans.
Mailerlists
MailerLite is also a popular email newsletter service covering beginner needs. With their drag-and-drop editor, you can create any kind of email campaign. You can also create dedicated landing pages, grow your email list with signup forms, and create a whole website with their website builder.
It uses a third-party source, MailerSend to send transactional emails. MailerLite also offers email automation and personalization based on user behavior. Abandoned cart emails are available for WooCommerce stores and Shopify. It has smart delivery by time zone and A/B testing features that let you optimize your campaign results.
Conclusion
In conclusion, newsletter software is a vital tool for businesses looking to strengthen their communication with customers, build relationships, and boost sales. Whether you’re managing an e-commerce platform, running a startup, or are an established brand, selecting the right email newsletter platform is critical for delivering visually appealing, targeted, and effective campaigns.
From Mailchimp’s advanced tools and beginner-friendly interface to HubSpot’s comprehensive suite for sales-driven strategies or cost-effective MailerLite, there is an email platform to suit every business need.
Whether you want to send thousands of personalized messages for your multinational corporation daily or send a curated set of articles weekly to build a following around a topic, there are email apps to fit your needs.
The key is to assess your requirements for customization, automation, budget, or scalability—and choose the platform that aligns with your goals.
Investing in the best email newsletter platform will help you create meaningful engagements that will eventually turn subscribers into loyal customers. If you need further assistance regarding email marketing, you can reach us at Hashe agency.
We have a team of marketing experts who can help and guide you on which platform to choose and how to automate your email marketing strategy. So, what are you waiting for? Connect with us now!
