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Tarkhan’s Digital Marketing Case Study
In today’s digital age, effective digital marketing is not just beneficial—it is essential for businesses that aim to carve out a strong brand presence and generate targeted leads. With the rapid evolution of the digital landscape, leveraging the right marketing strategies can significantly boost a brand’s visibility and engagement. By adeptly navigating through various digital channels—such as social media, email, search engines, and more—companies can connect with their audience more meaningfully and efficiently. Furthermore, through the strategic use of data analytics and targeted advertising, businesses can tailor their marketing efforts to reach the right audience at the right time, maximizing their investment and enhancing overall business growth. This robust approach to digital marketing is crucial for staying competitive and achieving long-term success in an increasingly saturated market.
Project Overview
Tarkhan, a leading online furniture store in Lahore, Pakistan, partnered with Hashe Agency to enhance its digital footprint and boost its SEO and social media performance across various platforms.
Hashe Agency’s digital marketing specialists conducted an in-depth brand audit to devise a tailored strategy for Tarkhan to engage its audience effectively, elevate its brand visibility, and drive organic growth through strategic digital marketing efforts.
The SEO team prioritized website optimization to rank for high-value industry keywords. Concurrently, strategic social media campaigns were launched to amplify brand reach and engagement on all social media platforms.
Hashe Agency Services Used:
SEO Achievements
- User: Increased by 39.1%.
- New User: Increased by 41.4%.
- Pageviews: Grew by 164.5%.
- Sessions: Increased by 38.8%.
- Organic Search: Boosted by 32.4%.
- Top 3 Rankings: Achieved for 12 valuable industry keywords.
Social Media Marketing Results
Hashe Agency focused on creating a robust following across three platforms to increase brand engagement and follower growth.
Over a year, Hashe Agency significantly boosted Tarkhan’s Facebook performance:
- Reach: Achieved a 100% increase, reaching 6.4k users.
- Followers: Gained 7.2k new followers.
- Content Interaction: Experienced a 100% surge in interactions.
- Link Clicks: Witnessed a 100% increase in users clicking through to the website.
Remarkably, all this growth was organic. Tarkhan’s engagement rate consistently surpassed industry averages, showcasing a steady upward trend throughout the year.
In 2023, Hashe Agency contributed to Tarkhan’s digital success by driving:
- Desktop Visitors: Increased by 20%.
- Mobile Visitors: Surged by an impressive 64%.
Hashe Agency’s meticulous approach to Instagram marketing yielded profitable outcomes for Tarkhan:
- Reach: Elevated by 29.5% in just one month.
- Engagement Rate: Increased by nearly 150%.
Recognizing Instagram’s dynamic nature, Hashe Agency’s social media experts conducted monthly audits of Instagram insights, ensuring optimum adjustments to improve performance.
Hashe Agency’s strategic approach has undeniably propelled Tarkhan’s social media success. From driving substantial traffic on LinkedIn and Instagram to achieving remarkable growth on Facebook, the results speak volumes. Through consistent efforts, engaging content, and meticulous observation, the experts at Hashe Agency have not only met but exceeded Tarkhan’s digital marketing objectives, solidifying its position for achieving digital excellence.
Join us at Hashe Agency, where your brand’s success story awaits!