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Alzheimer’s Research Association
Digital Marketing Case Study
Project Overview
Alzheimer’s Research Association is a non-profit organization dedicated to helping caregivers of Alzheimer’s disease and dementia by providing numerous resources, including the latest information and news about the disease, helpful tips to help caregivers cope with their daily caregiving challenges, and financial support via grants.
The organization partnered with Hashe Agency in October 2020 to strengthen its online presence by enhancing its social media presence and boosting its SEO. Since then, they have witnessed a significant rise in the number of followers and engagement on their social media platforms and clicks on their website.
Our effective SEO and social media strategies have yielded and continue to give measurable results, highlighting the organization’s significant growth over the years. As a result, the organization has witnessed a more than 60% increase in donations.
Since the beginning of our valuable partnership, the website’s traffic has increased up to 483%, with 187% and 475% increase in page views and organic search.
Hashe Agency’s social media efforts have helped the Alzheimer’s Research Association gain about 1700 followers on Facebook, with an increase of 236% in organic reach, and a 100% increase in followers on Instagram. Moreover, the videos on the organization’s YouTube channel amassed a total of 1,764,723 views in 2023.
The digital marketing experts at Hashe Agency conducted a thorough brand audit to identify the most effective strategy for achieving the client’s objective. The team concentrated on getting the client’s website to rank for the most valuable industry-specific regional keywords. It also implemented effective social media marketing to boost brand engagement.
Hashe Agency Services Used:
Search Engine Optimization Results
Hashe’s Agency was able to significantly enhance the client’s search performance from 0 keywords in the Top 5 rankings, and 0 traffic created in October 2020. Here are the metrics for the year 2022-2023, that indicate the improvements in the website due to SEO.
- User: +460%
- Sessions: +344%
- Top 3 Position: 11 Keywords
- New User: +465%
- Organic Search: +475%
- Page Views: +188%
- Organic Clicks: +92%
In the past 6 months, Alzheimer’s Research Association’s website got 17K clicks and 1.52M total impressions organically, signifying the increase of 185% and 164.5%, respectively, from the previous 6 months.
Social Media Marketing Results
Hashe Agency focused on creating a robust following across three platforms to increase brand engagement and follower growth.
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Reach: +236%
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Organic Reach: +100%
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Impressions: +115%
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Content Interactions: +144%
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Page Visits: 181%
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New Followers: +100%
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Account Reached: +178%
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Accounts Engaged: +114%
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Impressions: +45.7%
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New Followers: +100%
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Impressions: +173%
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Unique Impressions: +166%
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Clicks: +300%
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Engagement Rate: +175%
The Execution
Hashe Agency concentrated on the following crucial aspects to increase the client’s search ranks for specific keywords and provide steady organic traffic growth month over month:
SEO
The SEO experts at Hashe Agency conducted a thorough website evaluation to find viable solutions that would maintain the organization’s growth trajectory. The site audit’s findings indicated the following problems:
Problems
- 30 Title tags that were too long
- 63 Pages have missing meta Descriptions
- 41 Had copy content
- 63 Pages with missing H1 tags
- 103 Images with missing ALT text and Alt Attributes
- URL structure was not Optimized
SEO experts used this information to execute growth-driven local SEO strategies with the goal of raising the client’s search engine ranking score. These comprised:
Strategies
- Title and heading tag optimization
- Website content optimization
- Keyword targeting
- Keyword targeting
- Keyword targeting
- Addition of blogs
- Site speed optimization
Technical SEO
- Core web vital optimization
- Local citation management
- Competitor backlink analysis
Local SEO
- Advanced industry content strategy
Social Media Marketing
Hashe Agency took a more proactive approach to social media marketing and advertising to increase brand awareness of the organization and trust among its target audience.
Hashe Agency’s social media marketing strategy included:
- Increasing conversation with audience members who interact with the brand
- Engagement monitoring
- Creating engaging, sharable content
- Optimizing creatives for the maximum CTR
- Continued follower growth initiatives
- Utilizing video content.
